Pandora achieves 3x faster retail operations with digital catalogs
Company: Pandora
Location: France
Stores: 130 retail locations
Team: Retail Excellence Team
Now, we update the catalogs once, and it’s instantly available everywhere. Store staff just scan and see the latest version.
Pandora’s global use of Flipsnack
When jewelry retailer Pandora started using Flipsnack, they found more than just a way to make digital catalogs, they found a tool that could transform how they connect with customers. What began as a simple way to share company newsletters grew bigger, helping Pandora create everything from store catalogs to training materials.
In France, the retail team saw an opportunity to do even more. They took Pandora's printed store catalogs and turned them into interactive digital experiences. The change wasn't just about saving paper - it changed how their stores work and how customers shop. Here's how they did it.
Challenge: Making store operations smoother and improving how customers shop
Pandora France strived for an innovative way to improve store operations and customer engagement. Before Flipsnack, they created and printed PowerPoint catalogs for stores. Store teams would receive basic PowerPoint catalogs for internal use, while customers were shown physical product displays and printed materials. This traditional approach created several operational challenges:
- Printed catalogs were costly and time-consuming to manage
- Store staff wasted time searching through 1,500+ engraving variations in printed catalogs
- Regular collection updates required manual sticker changes to printed catalogs six times a year
- Limited ability to showcase engraving options and special promotions to customers
- Need to reduce non-selling activities in stores and improve operational efficiency
Before Flipsnack, we created catalogs in PowerPoint and sent them to stores. It was mainly for helping store staff rather than improving customer experience.
What started as a simple digital catalog solution quickly evolved into a major operational shift. The team created interactive digital catalogs for both customers and staff.
Customers who faced digital catalogs
- Interactive engraving catalogs showcasing customization options
- Special collection showcases with real-time updates
- QR-powered catalogs with multi-language QR codes on sales trays and store stickers for easy customer scanning and browsing
In-store staff catalogs
- Smart barcode-enabled catalogs for instant product lookups
- Digital ring size guides available at staff’s fingertips
- Mobile-optimized content for seamless use on store tablets
I like that you can click on something and instantly get more info. The catalog stays clean and easy to read, and if customers want more details, they just click on it.
After discovering Flipsnack through its global team, Pandora France quickly recognized the potential of transitioning to a fully digital, interactive format.
Results: 300% faster store operations and improved shopping experience
Faster store operations with digital catalogs
Before, store staff had to search through a 300-page printed catalog or use keyword searches in the POS system, often sifting through 500+ product variations for a single term like "love" or "heart." With digital catalogs, they now find product details at least 3x faster, making their work much easier and more efficient.
A better shopping experience
QR code-enabled catalogs allow customers to browse product options independently, reducing pressure on staff and improving the shopping experience. Interactive elements such as clickable product details and videos provide an engaging, informative buying journey.
During the Valentine’s Day promotion, the QR code-enabled catalog made it easy and intuitive for customers to explore jewelry on their own. This seamless experience reduced the need for staff assistance, allowing them to focus more on personalized service rather than searching for product details.
Now, we update the catalogs once, and it’s instantly available everywhere. Store staff just scan and see the latest version.
Smarter business decisions with data
Pandora France tracks engagement metrics such as catalog impressions to understand customer behavior better. These insights help them optimize catalog layouts and promotional strategies.
By analyzing the statistics of the Valentine’s Day catalog, the catalogs showed impressive engagement: 2,750 QR code scans over just a few days, with customers spending an average of 2.5 minutes browsing. Following this successful campaign, the team is eager to implement similar functionality across all regular collection catalogs.
Looking ahead: Automated digital catalogs
With the success of digital catalogs in improving both customer experience and internal operations, Pandora France is set to expand its use of Flipsnack. The plan is to automate inventory catalogs to reduce manual data entry and ensure updates to real-time product availability. This means eliminating printed materials, supporting sustainability efforts, and reducing non-selling activities in stores.
Conclusion
Pandora France’s transformation with Flipsnack is a testament to the power of digital innovation in retail. By transitioning from printed catalogs to dynamic, interactive catalogs, they have revolutionized store operations and raised customer engagement.
Following this success, Pandora France plans to explore automation and expand digital catalogs throughout their operations, eager to share these improvements with other departments. What began as a simple solution has evolved into a wide transformation of their customer service approach.