Online Lookbook Maker

Companies use digital lookbooks to visually express their brand’s style and drive sales. With Flipsnack, you get access to:

  • fully branded lookbooks with custom links
  • website embed & other sharing options
  • advanced performance statistics

Create lookbook Contact sales
Flippable digital lookbook with custom link enhanced with Flipsnack

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What is a brand look book?

A lookbook is a promotional tool that brands use to visually present their products to potential customers. With more and more brands participating in e-commerce, it makes sense to embed digital lookbooks on websites and other digital platforms. Check out this digital interactive and branded lookbook enhanced with Flipsnack: videos, hyperlinks, photo slideshows for a guaranteed engaging experience.

Create a digital lookbook

How to create a lookbook

We have a tendency to overcomplicate things, but creating a digital lookbook requires 4 simple steps:

Make a lookbook
  1. 1. Upload PDF lookbook

    Transfer your PDF to Flipsnack’s platform and watch it transform into a flippable publication. This interactive format is called a flipbook, which helps to better engage with your audience.

  2. 2. Customize and brand lookbook

    Customize your lookbook flipbook with dynamic interactions like videos, photo slideshows, spotlight images, and so many more options. Include your branding elements such as logo, colors and make sure you take advantage of Flipsnack’s full branding options.

  3. 3. Publish and share lookbook

    We understand the need for multiple sharing options, both public and private. Choose to publish your lookbook as public, unlisted (accessible only through a shared link), private (email, SSO system). Then, share it as a link, embed it on your website or internally via SSO.

  4. 4. Track look book performance

    Once shared, you can check how many people browse your digital look book, what they click on, average time spent reading your document. This data is offered by Flipsnack, within the platform, and you can use it to make strategic changes to future publications.

Benefits for using lookbooks in your business

Brand every detail about your look book

Host lookbooks directly on your website to remove all track of Flipsnack as a third party tool for content creation. Set a custom link, add your logo, personalize the header, and use brand colors to create a cohesive, branded experience that feels like an extension of your website.

Digital lookbook branded with logo, custom link, fonts, and brand colors using Flipsnack

Flipsnack is a great PDF converter tool for interactive storytelling that funnels into lead generation and conversion – all within the same ecosystem!

Danny Wong
Head of Growth & Innovation

Complete business lookbook templates

With Flipsnack’s business lookbook templates, creating a stunning visual showcase for your brand has never been easier. Simply choose a professionally designed template and customize it with your own images, videos, and links. Add interactive elements, personalize the layout, and share your lookbook online in just a few clicks.

See more templates

Share your lookbook publicly with Flipsnack

Share via email

Email your lookbook effortlessly and engage your audience with a stunning, interactive showcase. Just add a clickable link for a seamless viewing experience.

Website embed

Embed your lookbook on your website for a seamless, interactive experience. Keep visitors engaged with an easy-to-access, visually stunning showcase of your brand.

Share via link

Share lookbooks instantly with a direct link—no attachments needed. Send the link and update the content anytime for a seamless, interactive experience.

Advanced private publishing and sharing

SSO secure sharing

Securely share your lookbook with enterprise-level protection. Effortlessly integrate with your SSO system to streamline access, safeguard content, and enhance user convenience.

Publish as unlisted

Control who sees your lookbook with privacy settings. Keep it hidden from search engines and public profiles by choosing the unlisted option—only accessible via a direct link you share.

Measure & optimize your lookbook’s impact

Gain deeper insights into your lookbook’s performance. Track views, devices, and engagement across flipbooks and pages, and integrate with Google Analytics for advanced analytics and smarter strategies. Adapt the future lookbooks based on this valuable data and connect better with your audience.

Performance review for jewelry lookbook created with Flipsnack

AI-powered lookbook maker for accessible digital lookbooks

Our AI lookbook generator helps showcase your latest collections or stunning photo sessions in an accessible way. Generate alt text summaries with AI to offer full access to your digital publications. Allow screen readers to identify the lookbook’s contents with a few clicks.

Create a digital lookbook
Accessible digital lookbook enhanced with AI

Turn inspiration into sales with shoppable lookbooks

Make shopping seamless by turning your lookbook into an interactive buying experience. Let customers browse, add items to a shopping list, and place orders directly—no extra steps needed. Share it easily, update it anytime, and keep your brand always fresh and shoppable.

Create a digital lookbook

Frequently asked questions

A lookbook is basically a portfolio that showcases a designer’s latest collection, or a photographer’s most stunning pictures in a marketable and appreciative light.

When creating a company lookbook, for example, there are various elements that you should include:
   • Cover page – Features the company’s name, logo, and a strong visual representing the brand.
   • Brand story & mission – A deeper introduction to the company’s identity, values, and what sets it apart.
   • High-quality imagery – Includes lifestyle, behind-the-scenes, and brand culture photos rather than just product shots.
   • Key services or offerings – Highlights what the company provides, whether it’s fashion, design, hospitality, or another industry.
   • Core aesthetic & style guide – Showcases brand colors, typography, and design elements to ensure consistency.
   • Client or partner features – Testimonials, case studies, or notable collaborations to build credibility.
   • Company culture & team – Highlights employees, workplace environment, or brand ethos.
   • Call to action – Encourages potential clients, investors, or partners to connect or learn more.

A digital lookbook maker is a tool that helps present collections online. It allows readers and potential customers to interact with different collections as opposed to printed versions. Encourage more interactions through links, slideshows, and videos.

The best program to create a lookbook is Flipsnack, a powerful digital publishing platform designed for visually stunning, interactive lookbooks. Unlike traditional design software, Flipsnack offers ready-made templates, drag-and-drop customization, and interactive features like embedded videos, shopping links, and clickable product tags.
With Flipsnack, you can:
   • Create fully branded lookbooks with custom fonts, colors, and logos
   • Share effortlessly via direct links, website embeds, or private access settings
   • Track performance with detailed analytics on views, interactions, and engagement
   • Enable shopping experiences by adding in-catalog ordering for seamless conversions

Enhance your brand with lookbooks made by Flipsnack