Free Online Lookbook Maker

Create interactive digital lookbooks with our online lookbook maker. Perfect for fashion brands and luxury brands that want to showcase collections, drive engagement, and turn inspiration into sales with:

  • Embedded videos and visual-first elements
  • Flexible sharing options
  • Advanced engagement analytics

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Transparent play button Flippable digital lookbook with custom link enhanced with Flipsnack

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What is a digital lookbook?

A lookbook is a promotional tool that brands use to visually present a collection of products. A digital lookbook takes this further by adding interactivity, video, and links, making it easier to engage audiences and drive conversions. With Flipsnack’s interactive lookbook maker, brands can embed videos, add clickable hotspots, and showcase products across devices.

Create a digital lookbook

How to create a lookbook online

We have a tendency to overcomplicate things, but creating a digital lookbook requires 4 simple steps. You can start for free using our online lookbook maker. Then, as you grow, you can switch to a paid plan and unlock advanced features like branding, private sharing, and more.

Make a lookbook
  1. 1. Upload PDF lookbook

    Transfer your PDF to Flipsnack’s platform and watch it transform into a flippable publication. Edit text, images, layouts, and pages directly inside Flipsnack (currently in Beta), no need to redesign the entire file. Keep your brochure up to date anytime without starting from scratch.

  2. 2. Customize and brand lookbook

    Add image galleries, video support, links, and branding elements to create an engaging interactive experience. Include your branding elements such as logo, colors and make sure you take advantage of Flipsnack’s full branding options.

  3. 3. Publish and share lookbook

    We understand the need for multiple sharing options, both public and private. Choose to publish your lookbook as public, unlisted (accessible only through a shared link), private (email, SSO system). Then, share it as a link or embed the lookbook on your website or internally via SSO.

  4. 4. Track look book performance

    Once shared, you can check how many people browse your digital look book, what they click on, average time spent reading your document. This data is offered by Flipsnack built-in analytics, and you can use it to make strategic changes to future publications.

Benefits of using digital lookbooks in your business

Feature Static PDF Lookbook
Flipsnack Digital Lookbook
Visual product showcase
Basic, static images
Interactive, visual-first showcase
Embedded videos

Built-in video support
Shoppable experience

Shopping lists & direct orders
Link, embed, email, social, QR code
Views, clicks, time spent, devices
Multi-device compatibility
Limited
Optimized for desktop, tablet & mobile
Sharing options
Email attachments only
Link, embed, email, social, QR code
Content updates
Re-export & resend
Update anytime, same link

Brand every detail about your look book

Host lookbooks directly on your website to remove any trace of Flipsnack as a third-party tool, or publish them using Flipsnack’s secure hosting. Set a custom link, add your logo, personalize the header, and use brand colors to create a cohesive, branded experience that feels like an extension of your website.

Digital lookbook branded with logo, custom link, fonts, and brand colors using Flipsnack

AI-powered living visuals

Turn static images into subtle, AI-powered motion directly inside your digital publication. Add soft movement to product shots, model poses, or collection highlights to capture attention and create more immersive, high-impact lookbooks. No video editing or separate production required.

Flipsnack’s AI Animate feature that turns images into cinematic motion

Flipsnack is a great PDF converter tool for interactive storytelling that funnels into lead generation and conversion – all within the same ecosystem!

Danny Wong
Head of Growth & Innovation

Free customizable lookbook templates

​​Creating a stunning visual showcase for your brand has never been easier. With Flipsnack’s free fashion lookbook templates, you can choose a professionally designed layout and customize it using Flipsnack’s simple drag-and-drop editor. Personalize the layout, add interactive elements, and publish a product catalog that works seamlessly for ecommerce and marketing, with full multi-device compatibility across desktop, tablet, and mobile.

See more templates

Share your lookbook publicly with Flipsnack

Share via email

Email your lookbook effortlessly and engage your audience with a stunning, interactive showcase. Just add a clickable link for a seamless viewing experience.

Website embed

Embed your lookbook on your website for a seamless, interactive experience. Keep visitors engaged with an easy-to-access, visually stunning showcase of your brand.

Share via link

Share lookbooks instantly with a direct link—no attachments needed. Send the link and update the content anytime.

Share on social media

Promote your lookbook across channels like LinkedIn, Facebook, WhatsApp, and Instagram. Each share generates a preview, helping your collection stand out. 

Share from a specific page

Direct viewers to the exact page you want them to see first—perfect for highlighting a new collection, featured products, or seasonal launches.

Generate a QR code

Create a branded QR code for your lookbook and use it in stores, showrooms, events, or printed materials. 

Advanced private publishing and sharing

SSO secure sharing

Securely share your lookbook with enterprise-level protection. Effortlessly integrate with your SSO system to streamline access, safeguard content, and enhance user convenience.

Publish as unlisted

Control who sees your lookbook with privacy settings. Keep it hidden from search engines and public profiles by choosing the unlisted option—only accessible via a direct link you share.

Track and optimize your digital lookbook performance

Gain deeper insights into your lookbook’s performance. Track views, devices, and engagement across flipbooks and pages, and integrate with Google Analytics for advanced analytics and smarter strategies. Adapt the future lookbooks based on this valuable data and connect better with your audience.

Performance review for jewelry lookbook created with Flipsnack

AI-powered lookbook maker for accessible digital lookbooks

Our AI lookbook generator helps showcase your latest collections or stunning photo sessions in an accessible way. Generate alt text summaries with AI to offer full access to your digital publications. Allow screen readers to identify the lookbook’s contents with a few clicks.

Create a digital lookbook
Accessible digital lookbook enhanced with AI

Sell more with shoppable lookbooks

Make shopping seamless by adding clickable hotspots to your digital lookbook, helping sales teams present collections and brands showcase collections in an interactive way. Let customers browse products, add items to a shopping list, and place orders directly, powered by ecommerce integrations that supports buying experience.

Create a digital lookbook

Frequently asked questions

A lookbook is basically a portfolio that showcases a designer’s latest collection, or a photographer’s most stunning pictures in a marketable and appreciative light.

When creating a company lookbook, for example, there are various elements that you should include:
   • Cover page – Features the company’s name, logo, and a strong visual representing the brand.
   • Brand story & mission – A deeper introduction to the company’s identity, values, and what sets it apart.
   • High-quality imagery – Includes lifestyle, behind-the-scenes, and brand culture photos rather than just product shots.
   • Key services or offerings – Highlights what the company provides, whether it’s fashion, design, hospitality, or another industry.
   • Core aesthetic & style guide – Showcases brand colors, typography, and design elements to ensure consistency.
   • Client or partner features – Testimonials, case studies, or notable collaborations to build credibility.
   • Company culture & team – Highlights employees, workplace environment, or brand ethos.
   • Call to action – Encourages potential clients, investors, or partners to connect or learn more.

A digital lookbook maker is a tool that helps present collections online. It allows readers and potential customers to interact with different collections as opposed to printed versions. Encourage more interactions through links, slideshows, and videos.

The best program to create a lookbook is Flipsnack, a powerful digital publishing platform designed for visually stunning, interactive lookbooks. Unlike traditional design software, Flipsnack offers ready-made templates, drag-and-drop customization, and interactive features like embedded videos, shopping links, and clickable product tags.
With Flipsnack, you can:
   • Create fully branded lookbooks with custom fonts, colors, and logos
   • Share effortlessly via direct links, website embeds, or private access settings
   • Track performance with detailed analytics on views, interactions, and engagement
   • Enable shopping experiences by adding in-catalog ordering for seamless conversions

Enhance your brand with lookbooks made by Flipsnack