Make decisions based on data

Flipsnack Analytics gives you a clear view of real engagement across all your content:


  • See how readers engage with individual flipbooks
  • Compare performance across publications, folders, and bookshelves
  • Get workspace-level insights to spot usage trends

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Simplified analytics, strategic insights

Stay in control of your content performance with advanced analytics for flipbooks. Review trends, compare performance, and export data to support confident decisions.

Views Icon
Views Icon

Views and impressions

View how many times your content is viewed across time and channels.

Time spend Icon

Average time spent

Measure how long readers stay engaged with your content and pages.

Downloads Icon

Flipbook downloads

See how often readers download or save your content for later.

Interactions Icon

Content interactions

See how readers interact with links, buttons, videos, and forms.

Page level stats Icon

Page-level statistics

See how each page performs, including views, time spent, and reader drop-off.

Product analytics Icon

Product analytics

See how products perform inside catalogs, including orders and add to carts.

Traffic channels Icon

Traffic channels

See where readers come from, including Flipsnack, social media, or website embeds.

Device and location Icon

Devices and locations

Get reader devices and locations with total views and percentages.

Jennifer Sarmiento
Melissa & Doug

I've seen Tracy become more in love with the data as well because she's constantly looking at Flipsnack stats and discussing them with me, which is fantastic. Checking statistics is definitely addicting!

Jennifer Sarmiento
Commercial Analytics Manager

Move beyond traditional reports

Use visual heatmaps and AI-powered insights to surface attention patterns and take meaningful actions.

Visualize interactions with heatmaps

Heatmaps reveal engagement patterns traditional reports can’t surface and confirm design decisions. See where readers click, spot attention hotspots, and understand what draws focus.

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Heatmap overlay showing reader interaction hotspots on a digital catalog

AI-powered insights for faster decisions

AI insights turn numbers into clear takeaways, highlighting patterns and recommendations so you can focus on what matters.

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AI-powered insights

How to measure your flipbook performance:

  1. 1. Go to your flipbook dashboard

    Open the flipbook overview and click the Analytics tab. Use filters to select the time period you need.

  2. 2. Choose the metrics that matter

    Review key metrics such as views, time spent, clicks, and downloads, and focus on what aligns with your goals.

  3. 3. Interpret the data

    Use trends and comparisons to see what works and what needs updating. AI insights highlight key takeaways automatically.

  4. 4. Export the report

    Download your stats as CSV files or integrate with analytics platforms to share results with your team.

Track engagement at an individual level

Get a clear view of how content is accessed and used by readers and teammates across shared links. Understand adoption, usage patterns, and the actions your content drives.

Detailed reader-level statistics

View which flipbooks were opened, time spent reading, and progression.

Internal team usage reports

See how many flipbooks are created and actively used across your workspace.

Feedback stats from forms and quizzes

Track completions, export submissions, and send data to your CRM or Zapier.

Specific lead tracking with trackable links

Create multiple links, review interactions, and receive notifications.

Portrait of Hugh Cameron, Founder of Chez Pluie
Chez Pluie

The introduction of Flipsnack catalogs led to a notable spike in sales and customer engagement. Users spent an average of 9 minutes per visit, compared to 2 on the website, with the immersive catalogs driving a deeper connection to the brand.

Hugh Cameron
Founder at Chez Pluie

Group related statistics with bookshelves

Get insights on how a bookshelf performs as a whole and how each flipbook inside it contributes to overall engagement.

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Bookshelf with grouped analytics

Let integrations tell you the whole story

Google Analytics and Google Tag Manager

Connect your content to Google Analytics or GTM to combine flipbook engagement with your broader analytics stack.

CRM and automation integrations

Send analytics and lead data to your CRM and automation tools to support sales and follow-up workflows.

Secure data storage and retention

Flipsnack Security badges

Frequently asked questions

Yes. Flipsnack Analytics lets you track views, engagement, interactions, and conversions across flipbooks, bookshelves, and your workspace.

Key metrics include views and impressions for reach, average time spent for engagement, page-level interactions for attention, and form or link clicks for actions.

Yes. You can compare results day over day or month over month and review trends across multiple flipbooks or bookshelves.

Yes. Flipsnack uses industry-standard security practices and access controls to protect analytics data.

Yes. You can export data as CSV files or integrate with tools like Google Analytics, Google Tag Manager, and CRM platforms.

What else to try:

Go beyond analytics and improve how your publications engage, look, and are shared across teams and audiences.

Decide based on real data, not assumptions

Interpret reader behavior, interactions, and trends with clarity, then act with confidence.