EXECUTIVE SUMMARY Think of mobile as a modern day swiss army knife. Almost everything we use is housed in one highly visible space. Mobile phones are our most personal and ubiquitous device. 91% of American adults own a cell phone. 61% own a smartphone. In 2014 51% of web searches will happen on mobile 65% of social media will happen on mobile 82% of smartphones will use apps everyday 51% of emails will be read on mobile 99% of text messages will be read People use each tool on their mobile phone for unique purposes. Understanding best practices, statistics and how mobile technology can strengthen fundraising is vital. This complete strategy is designed to show you how to eectively use each mobile technology for your cause APPS MEDIA PHONE MESSAGES EMAIL SOCIAL SEARCH TOOLS “53% of Millennials said they would rather give up their sense of smell than their technology.”