Flipsnack for Tourism Boards

From visitor guides to annual reports and partner newsletters, Flipsnack gives tourism boards one platform to publish, share, and prove the impact of every piece of content they create.

  • Transform static guides into interactive experiences
  • Share stakeholder reports with built-in engagement analytics
  • Deliver accessible content across every channel
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Traditional PDF visitor guide vs Interactive Flipsnack asset

Criteria Traditional PDF Visitor Guide Interactive Flipsnack Asset
Guest Experience Static content. Guests must leave the document to book. Embed videos, maps, and booking links — no tab-switching required.
Engagement Data Download counts only. No visibility into what actually drives visitor behavior. See which regions and itineraries capture the most interest — and bring that data to your next stakeholder meeting.
Distribution Large attachments that clog inboxes and fail email filters. One branded link for your website, social, QR codes, and partner emails.
Accessibility Compliance Manual re-tagging every time you update a PDF. Built-in accessibility editor — no re-tagging required.

Show travelers what's possible — before they even arrive

Bring your destination to life with booking links, videos, and clickable maps built directly into your guide. No attachments, no outdated print runs — just one living document your team can update instantly and share anywhere.

We chose Flipsnack for its user ability – internally and externally. My team loves how easy it is to upload our assets and create custom links allowing us to distribute with our guests efficiently.

Vanessa Viadero

Director of Marketing

One brand standard, every regional guide

Lock in your official logos, colors, and fonts at board level — then let regional partners update their own content without ever touching your brand guidelines. No rogue designs, no version chaos.

The right content to the right audience

Share publicly

Get your visitor guides in front of travelers wherever they are.
• QR codes – Scan on-site to inspire the next stop 
• Web embeds – Live on your official destination site 
• Mobile links – Share across social or via SMS

Share privately

Keep sensitive reports and market intelligence in the right hands. 
• Unlisted links – Partner-only access, no login needed 
• Passwords – Protect confidential industry data 
• SSO – Secure access for staff and board members

Prove the impact of every piece of content

Track how travelers and stakeholders engage with your guides and reports — and bring real data to every board meeting. 

  • Views & time spent – see how long guests engage, page by page
  • Clicks on interactions – measure which itineraries and booking links convert
  • Engagement heatmaps – spot which regions capture interest and which get skipped
  • Device breakdown – optimize for how your audience actually browses

Flipsnack has been an incredible tool for our team across all of our hotels. It allows us to beautifully showcase our properties in a way that’s polished, engaging, and easy to share with clients, making our sales and marketing efforts more impactful.

Troy Shoemaker

Senior Marketing Manager

Why get in touch with Flipsnack?

Inform every visitor

Outdated destination guides and regional publications cost you reach. Keep every asset current, automatically.

Own every touchpoint

Managing visitor guides and stakeholder reports across regions shouldn't need a team. One hub. Every asset.

Protect your brand

Consistent materials reach every office & partner when you publish — no off-brand versions, no outdated guides in circulation.

Enterprise security & global compliance

Frequently asked questions

How do we track which regions and experiences are actually driving visitor interest?

Every guide published with Flipsnack gives you page-level engagement data — so you can see exactly which rural regions, local partners, or hidden gems are capturing attention. Track clicks on interactive maps and itineraries and bring that evidence directly to your next stakeholder meeting.

How do interactive guides integrate with our booking engines?

You can embed live booking links directly into your guides, connecting travelers from inspiration to reservation without leaving the document. This lets you track the direct impact of your content on bookings in your monthly performance reports.

How do we manage content across multiple regional offices without losing brand control?

Flipsnack's Workspaces feature lets you lock in board-level brand settings — logos, fonts, colors — while giving regional teams the freedom to update their own local content. Everyone works within the same guardrails, so your brand stays consistent no matter how many teams are publishing.

Can we meet WCAG 2.2 accessibility standards without manually retagging our PDFs?

Yes. Flipsnack's built-in accessibility editor lets you manage alt-text, reading order, and content hierarchy in one place. Every time you update a guide, your accessibility settings update with it — no separate PDF tagging process required.